Career · 2013 → Now
12+ years of making
complex things clear.
From rich-media ads to interactive installations, digital twins, and now AI-native products. Scroll the chapters, or flip back to the spiral to browse the work itself.
Download résuméReka AI
A hybrid product design and product ownership role across multiple AI product lines. I lead design for Reka's multimodal products and partner with researchers, engineers and go-to-market teams to turn foundation-model capabilities into usable, customer-facing products.
- Lead design across Reka Data Agent, Reka Playground and Reka Clip
- Analyzed product data and user behavior, partnering with research and engineering teams to define and prioritize features
- Introduced AI-enabled design workflows to improve productivity, speed, and design execution
- Worked as a product builder across the full lifecycle, from concept and prototyping to implementation and launch
Unity
Led enterprise product design across digital twin, manufacturing, construction and smart-city solutions, for customers including Hyundai, Toyota, Siemens and government and infrastructure partners.
- Led product design for enterprise spatial computing and digital-twin solutions across manufacturing, construction and smart cities
- Designed workflows for complex physical environments: live system states, risks, asset relationships and spatial context
- Led and mentored a small design team across multiple product initiatives
- Contributed to shared design systems and scalable interaction patterns across a multi-product ecosystem
Huge Inc.
Designed digital products and service experiences for regional and enterprise clients: user journeys, interface design, prototyping and cross-functional delivery across multiple projects.
- Led design for the SK-II Superpower Assistant, adopted across 700+ retail stores in Japan
- Optimized onboarding and interfaces to lift feature adoption and engagement
- Built scalable design systems for e-commerce and retail digital transformation
Make Studios
Created award-winning interactive exhibitions, retail experiences and 360 campaigns for brands like Glenfiddich, La Mer, Prudential, BCA and HDB. The craft-and-installation roots that still shape how I think about experience.
- GIC Primed For Change, an interactive installation art piece
- BuildTech Asia interactive table, a tactile exhibition experience
- La Mer retail and campaign experiences
Publicis
Interactive campaigns and digital brand experiences at one of the big agency networks, where design, motion and code first started overlapping in my work.
Millennial Media
Where it all started: building rich-media ad experiences by hand and learning to ship creative work under real constraints.
Teaching & Speaking
Outside the day job I teach product design part-time at NTU, and give talks and workshops on design, AI, and digital twins.
- Reka AI · AI-native product design: End-to-end design for AI-native products, incl. video intelligence & editing.
- Unity · digital twins for the physical world: Enterprise spatial tools for manufacturing, construction, and smart cities.
- SK-II Superpower Assistant App: In-store assistant app for SK-II beauty influencers across Japan.
- Interactive exhibitions & brand experiences: Award-winning physical / interactive experiences as Digital Art Director.