SK-II Tokyo City
Virtural Experience
For those who can't travel to the Olympics we've created a virtual Tokyo in partnership with SK-ll.
Inspired by the streets of Tokyo, the SK-II City transports visitors to the middle of a bustling urban intersection with all the sights, sounds and sense of discovery of Shibuya Crossing.
Visitors can binge-watch the six 'VS' Series films in a virtual cineplex, explore the behind scenes stories and shopping in the new virtual stores and etc.
对于那些不能参加奥运会的人，我们与 SK-ll 合作创建了一个虚拟3D东京街道受涉谷街头的启发，我们重建了富有SK-ll 特色的东京街头，参观者可以在这里观赏奥运特辑VS电影，探索幕后故事，并在虚拟商城里购物等。
THE ASK
A virtual pop-up experience to
bring SK-II’s Olympics campaign to life.
Increase Olympics reach.
Introduce & get visitors excited to engage with SK-IIs Olympic campaign. It should get them to stay, play, watch and share.
Beyond Tokyo & Hainan.
Take the excitement and innovation of the Tokyo pop ups and transfer it to an experience everyone can enjoy.
Platform for larger CD story.
Create a platform bigger than the VS campaign that can flex & scale to introduce new Change Destiny initiatives.
THE CONCERPT
SK-II Tokyo City.
The Change Destiny Olympics campaign comes to life by bringing guests to the middle of a bustling & stylised Tokyo intersection. We’ll invite them to explore the world of SK-II and Change Destiny by popping into store fronts, ducking down quaint alleys and tapping into posters to unlock content and experiences.
Just like the real Tokyo, every time someone visits the site there is something new to discover. There will be live events, VS series films, the story of PITERA to discover & other surprising experiences along the way.
VIRTUAL CINEMA
BEHIND-THE-SCENES
