La Mer Destination Hydration
Online Experience / Campaign
AGENCY
Make Studio
DELIVERABLES
Concept development
User experience
Visual design
An online utility for your travel skincare needs. Using real-time weather data, the site recommends the best skincare routine based on your travel destination.
We also created a portable and scalable experience in 4 countries that can be adapted to different sizes of stores.
我们为La Mer客户建立一个在线的旅游护肤平台。通过实时的气候监测，根据客户需求，网站将为客户提供最佳的旅游护肤指南。
于此同时，我们还把线上体验带到了线下的4个不同的国家和地区。
THE ASK
To craft an engaging and accessible online and offline experience for the annual travel retail campaign.
Each year, La Mer launches #ArriveHydrated campaign to share tips on how to “arrive hydrated” at your destination and keep skin looking healthy with La Mer Product in high traffic airport stores.
This year, clients requested more than an in-store interactive experience, but also bring the experience online to be an evergreen website for the campaign.
THE APPROACH
Discover bespoke travel skincare regimens in realtime
Have you ever research the destination weather and wonder what kind of skincare product you should bring along for your next vacation? We came out with this online utility for your travel skincare needs.
La Mer’s Skincare Artistry Experts will also be on hand to provide bespoke consultations, introduce moisture rituals, and share tips on how to “arrive hydrated” at your destination and keep skin looking healthy and luminous from take-off to touch down and beyond.
INSTORE EXPERIENCE
Sending out digital destination postcards from the future you.
An impressive “Arrive Hydrated” Journey to airport passengers with its 360° experiential zone ideally located in the Departures duty-free area. Passengers had a great opportunity to discover bespoke travel skincare regimens and to send out digital destination postcards featuring their selfie and traveling skincare tips. The luxury cosmetic brand brought a touch of sea breeze in the air, creating a great and memorable experience for the passengers.
