SK-II Superpower Assistant

Retail Experience / IPad App

AGENCY
HUGE Inc

DELIVERABLES
Concept development
User experience
Visual design

SK-II Super Powered Assistant (SPA) is exactly what the name suggests – a tool to give the Beauty Influencers(BIs) superpowers in their day-to-day tasks. Currently, the App is used by 700 stores and over 1,500 SK-II's in-store Beauty Influencers in Japan.

The Beauty influencers are allowed to switch in between the back of house app and the consumer-facing interface by quick access. In the back of the house, the BIs can check the logistics of the store, customer information, and even personal development. And for the front house is using for interacting with shoppers which come with skin consultation and product catalog.

SK-II Super Powered Assistant (SPA) 正如它的名字一样给予柜姐们超能力并帮助她们完成每天的工作。如今，这个软件已经在日本被700个店面以及1500个用户使用。

用户们可以通过一键快捷方式在前端和后端进行快速切换。在后台，用户可以查看库存，用户资料，以及进行自我提升等相关培训。于此同时，当与客户

THE ASK

Super Powered
Assistant.

To create a platform that powers SK-II Beauty Influencers to deliver incredible and personal retail experiences that the Young Executives expect. At the same time, it helps gain new consumers, increase consumer satisfaction and improve efficiency.

Beauty Influencer Empowerment.

Holistic metrics, timely content & encouragement give the BIs the true power of influence.

Young Executive Experience.

Personalised counselling enables deeper connections between the BI & YE.

Operational Efficiency.

Simplified operational tasks remove friction for BIs freeing more time for the YE.

THE GOAL

Easy.Exciting.Engaging.

There are two different users we are designing for: Store managers(SMs) and Beauty influencers(BIs). On top of it, there are there main EPICs we need to consider as well : consumer epic,BI epics, and operations epics.

The goal is to help both BIs and SMs to tackle their daily tasks efficiently, at the same time to help them better communicate with customers.

RESEARCH/WORKSHOP

to better understand different users needs

We worked in a small, interdisciplinary teams with clients as partners. For each epic, we conducted user research and workshop with stakeholders to understand the different user’s needs and pain points.

VISUAL/UI DESIGN

Performance, timely content & encouragement.

Everyone likes the feeling of accomplishment that comes with winning. This concept turns SPA into a game where every shift is an opportunity for the BI to win her day. Completing any task, from clocking-in to engaging new customers, get her closer to victory. And SPA encourages her and celebrates her accomplishments along the way.

Short and Impactful content

Think Instagram stories, short and impactful. For the Learning library, we make sure the content never be boring

Personalised counseling.

Enable counseling to meet the consumer’s needs at any point in time by allowing BIs to access multiple counseling path based on their familiarity, interest or concern, bring multitasking to the forefront.

Simplified operational tasks.

Enable counseling to meet the consumer’s needs at any point in time by allowing BIs to access multiple counseling path based on their familiarity, interest or concern, bring multitasking to the forefront.