
McDonald’s JP app
User experience / Mobile app
AGENCY
HUGE Inc
DELIVERABLES
User experience
Visual design
Based on Google analytics data and user research, we provide optimisation solution for current McDonald’s JP app
根据谷歌数据分析和用户调研,我们为日本的麦当劳提供对现有app的优化设计。
THE ASK
Improve the emotional & commercial sides of digital menus.
One of the problems that we observed within the Google Analytics data is that almost a quarter of visitors drop off on the PLP pages (different sections have different drop-off rates). The goal for this project is to Improve the emotional & commercial sides of digital menus by exploring improved visual merchandising, page UX & user flows from store locator to check out.
