McDonald’s JP app

User experience / Mobile app

AGENCY
HUGE Inc

DELIVERABLES
User experience
Visual design

 

Based on Google analytics data and user research, we provide optimisation solution for current McDonald’s JP app

根据谷歌数据分析和用户调研,我们为日本的麦当劳提供对现有app的优化设计。

 

THE ASK

Improve the emotional & commercial sides of digital menus.

One of the problems that we observed within the Google Analytics data is that almost a quarter of visitors drop off on the PLP pages (different sections have different drop-off rates).  The goal for this project is to Improve the emotional & commercial sides of digital menus by exploring improved visual merchandising, page UX & user flows from store locator to check out.

 
 
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