SK-II RetailX - Shinsaibashi
Retail experience/ Interactive experience
AGENCY
HUGE Inc
DELIVERABLES
Concept development
User experience
Visual design
We created a unique retail experience in Shinsai Bashi Japan where customers can sit down to do skin consultation, full sensorial experience of products, interactive space for quick buyers and etc. It turns out 50% increase in sales,
我们在日本心斎橋建立这个智慧商店整合数字技术与客户体验，给予消费者前所未有的购物体验。店内有通过人脸识别的皮肤检测，沉浸式的产品体验等。SK-II智慧商店比之前有了50%销售增长。
THE ASK
Transform SK-II stories
into an immersive experience
As a leading skincare brand in Japan, how might we utilize technology to design an interactive retail experience to unpack the stories, turn visitors into participants, and at the same time increase the sales ？
INTERACTIVE TABLE
Context matters.
Dynamic site.
Who is the audience? Museum visitors.
Challenges of designing for these visitors: they could anybody.
What are the needs/goals they share?
Here is what we've learned:
DEFINE THE PROBLEM
To keep all information available at first glance in the cleanest possible way.
How might we create an interactive experience that is engaging, compationate and bringing up a sense of pride?
IDEATION
A narrative arc to drive the rich content on the page through key moments.
Among 7 pieces of installations, below are three main ideas:
Interactive timeline
Digital archive
Rich narratives
DESIGN SYSTEM
I’m also the lead designer to established the design system which has been used across different platforms and projects in SK-II.
